Do men and women shop differently?
Yahoo News just put out a story on how grocery stories are still "overwhelming" to men. An excerpt from the article reads:
I'm not a man but I don't know if this story should be so exclusive. After a recent trip to Meijer (which is a large grocery superstore that is common throughout Michigan) I left feeling exhausted. You see, I grew up with Meijer and so throughout my life span I've come to know the layout of the land. You could blindfold me in a Meijer and I'd still know where to find paprika or a goldfish. Because Meijer is everywhere in Michigan, I imagine many other Michiganders would share similiar sentimement.
Recently Meijer has been in the process of making over their stories. They are attempting to be hip and a part of being hip seems to be shifting aisles and products. So, if you want to find deodorant it is safe to assume it is hidden in an aisle with canned vegetables. Looking for a bottle of fine wine? Then you had better head over to automotive. You will probably find your chardonany next to windshield washer fluid.
I was venting about my Meijer frustration to my sister, Theresa, yesterday as we sat in Ikea's food court. Ironically, in some ways trying to shop at Ikea is just as difficult as trying to shop at Meijer. I love going to Ikea in Canton (after all, it is the only Ikea around) but I do not love the madness of trying to move through the crowds of people who are also enamored by Swedish design. Often, I will leave Ikea empty-handed. Somewhere in the process of fighting to get through the store my love for cheap furniture dies.
So, has shopping become "overwhelming" for men alone? I don't know. I do know I am starting to feel some of the burn.
"Unlike women, men tend to hone in on the specific thing they want to buy instead of surveying the entire aisle, consultants said. That can be a problem for manufacturers and retailers trying to promote new products that are the life-blood of packaged food companies."
I'm not a man but I don't know if this story should be so exclusive. After a recent trip to Meijer (which is a large grocery superstore that is common throughout Michigan) I left feeling exhausted. You see, I grew up with Meijer and so throughout my life span I've come to know the layout of the land. You could blindfold me in a Meijer and I'd still know where to find paprika or a goldfish. Because Meijer is everywhere in Michigan, I imagine many other Michiganders would share similiar sentimement.
Recently Meijer has been in the process of making over their stories. They are attempting to be hip and a part of being hip seems to be shifting aisles and products. So, if you want to find deodorant it is safe to assume it is hidden in an aisle with canned vegetables. Looking for a bottle of fine wine? Then you had better head over to automotive. You will probably find your chardonany next to windshield washer fluid.
I was venting about my Meijer frustration to my sister, Theresa, yesterday as we sat in Ikea's food court. Ironically, in some ways trying to shop at Ikea is just as difficult as trying to shop at Meijer. I love going to Ikea in Canton (after all, it is the only Ikea around) but I do not love the madness of trying to move through the crowds of people who are also enamored by Swedish design. Often, I will leave Ikea empty-handed. Somewhere in the process of fighting to get through the store my love for cheap furniture dies.
So, has shopping become "overwhelming" for men alone? I don't know. I do know I am starting to feel some of the burn.
2 Comments:
I think Meijers is trying to make their stores more uniform. I know the Carpenter Road Meijer in Ypsilanti just had a major overhaul and is now exactly the same layout as the store in Hamilton, Ohio (which has been that was for at least the 1.5 years that I've lived here).
I think there was a period where they started designing new Meijers differently, then they had to change the old Meijers to match them.
I don't think you're alone. I have a friend from Virgina who has refused to shop at Meijers for years (yes, even the old Meijers) because she feels it is overwhelming. She Loves Kroger which to me is quite confusing and to this day will tell me you can get the best prices at Kroger despite her inability to comparison shop.
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