Spring shopping

I was in the middle of comparing the Spring advertising techniques of American Eagle, Abercrombie and Old Navy, when I noticed Old Navy has a feature on their online site where one can shop by outfit. Further investigation reveals that Gap and Banana Republic include the same online feature. (Okay, they are owned by the same company so this really isn't so shocking.) I know I have seen this feature used by other online sites as well.

In my mind, this is a wonderfully helpful feature. When I'm in a store I'm always studying what the mannequin is wearing or how the clothing looks on the model. These days I find I have no time to shop and so exploring my options online can be a time saver for before I hit the stores.

If only in the future my time spent looking for clothes could be replaced with pre-researched and calculated decisions. This research could be customized for me as an individual. Factors may include: my height, weight, body type, age, individual style and preferences, and so on. With the click of the mouse my preferred outfit choices would be available to me. I would never have to wander the aisles of clothing stores in confusion again.